Which are the best CRM solutions in the market? Experts at Gartner, the renowned technology analyst, prepare a document to help businesses find and select this type of solution: the Gartner Magic Quadrant for Sales Force Automation (SFA). In the latest update of this report, two of the CRM solutions promoted by Intelligence Partner stood out from the rest: SugarCRM and Salesforce.
The CRM solutions assessed in the Gartner report must comply with demanding requirements in certain fields, such as process automation, reporting, mobility, integration, number of implementations, average number of SFA users per customer, billing in the latest financial year, update frequency, and new operations, among others. Not all the solutions offered by leading manufacturers can make it into this select group of the best CRM tools according to Gartner: some distinguished brands, such as Safe or NetSuite were left out.
SugarCRM, the Visionary Solution according to the Gartner Magic Quadrant
Gartner experts have classified Sugar is a visionary solution in the field of Sales Force Automation.
According to Gartner, the term “visionary” refers to the manufacturer of a solution that leads the pack regarding product innovation and marketing systems. This type of business and solutions establish the trend by anticipating market needs and exploring new fields in which SFA benefits can be applied.
In several editions of its report, Gartner has highlighted SugarCRM’s capability for innovation based on a perfect marketing strategy. The report stresses the typical profile of user businesses (200 to 5000 employees and present in the main international markets). It also highlights the regular availability of updates and an attractive product roadmap, as well as the inclusion of a new product line (Hint) that adds relational intelligence features.
Finally, Gartner publishes what, in the opinion of its experts, are the main strengths of SugarCRM:
- Implementation: SugarCRM customers point out the easy implementation and simple maintenance of the solution, unlike other solutions included in the Gartner Magic Quadrant.
- Implementation options: SugarCRM is hosted in the cloud, which ensures extensive implementation assistance services in the main markets.
- Smart relations: Sugar Hint provides information on public social media accounts to uncover new points of view on which to base commercial relations. It makes it possible to dedicate less time to research and maintenance so that more time can be dedicated to getting to know your customers.
And Salesforce is still among the Best CRM Solutions
Broad functional features and services, high customer experience satisfaction rates, strong international presence, magnificent business results, customers in multiple sectors, successful deployments with a large number of users (more than 500), more than 4 million users worldwide… For Gartner, these and other factors mean that Salesforce must be considered, for the 12th consecutive year, a leading CRM solution. Quite an achievement!
Gartner points out that interesting predictive scoring features designed to find leads and business opportunities have been added, in addition to training features. Equally, it highlights the following strengths:
- Solid market strategy: it provides CRM solutions for a wide range of companies, from small and medium-sized businesses to large corporations, and its commercial messages are directed to all decision-making roles. Finally, its extensive international network of partners (including Intelligence Partner) makes it easy to deploy everywhere in the world.
- After-Sales Support: it provides a wide range of tools and documentation on many aspects related to its solutions. It is also known for providing large customers with customised assistance.
- Innovation and Product Launches: Gartner pointed out that Salesforce is still launching product releases that include significant functional and technological innovations.
Gartner has proved Intelligence Partner right: our product portfolio includes two of the best CRM solutions in the market. We have extensive experience and knowledge regarding the implementation of these solutions in all kinds of businesses of any size.
Which of these solutions is the best for your business? Call our experts and find out!