In this age of digitalisation, if there is one thing every organisation has nowadays it’s data. Thousands and thousands of records generated day after day that accumulate and from which we are often unable to extract all their value and convert them into useful information. Are we capable of using our data to tell appealing stories that prepare the ground for decisions to be taken? According to Tableau, this is one of the major Business Intelligence trends in 2019 and, above all, something that organisations sorely need.
According to the report entitled ‘Digital Indicators in the Spanish Company‘, published in November 2018 by IDC Research España, in 2019 60% of companies will have digital leadership structures that will launch new ways of monetising data by generating new digital revenues and serving new KPIs so that by 2020 50% of IT expenditure will be associated with data.
These investment priorities are having an impact on the very organisational structure of the companies, who are realising that being able to adapt themselves to the new digital scenarios requires a rapid and dynamic response that is in line with the market. But those responses are inextricably linked with our capacity to analyse those data.
We concern ourselves with automating processes and speeding up operations, but we forget to communicate
In order for those in charge of a department or of a business to be able to take decisions, it is essential for them to be informed to the level of detail required by each situation.
Occasionally, it is necessary to be able to explain those decisions using data in such a way as to be able to tell stories based on them. Nowadays this is the new language of the organisations: telling simple and visual stories that enable decisions to be taken and transferred in a totally practical manner. It is precisely that narration of the story that is a fundamental element in the analysis processes. The idea is to illustrate a progression in the analysis via the use of dashboards or scorecards. We shall be able to hold conversations that every one of the participants find enriching, which is something far removed from the idea of maintaining closed positions based on an already preconceived conclusion.
Developing a culture of analysis based on explaining using data
If we have the appropriate tools, –and these can also be used by any user, from any device, without depending on a vast technical knowledge to be able to master them– we shall be well on the way to developing a culture of analysis within our organisation.
This will run right through from the phase during which the data themselves are discovered to the final link, which is none other than the taking of intelligent decisions.
This capacity for telling stories is just one of the trends that will have the greatest impact in relation with analytics and Business Intelligence in 2019. If you want us to tell what the rest of them are, you can take part in the Tableau event entitled ‘10 BI trends for 2019‘, which will take place on February 14 in Madrid.
Enrol free of charge and make the most of this networking opportunity and learn more about what Artificial Intelligence, natural language, data democracy, collaborations between public and private sector organisations, and much, much more, can offer you.