The growth of electronic commerce, omnichannel distribution and changing consumer behaviour has radically transformed the logistics sector in just a few years. Consequently, the management of human resources has also transformed, demanding companies define and execute new forms of collaboration and internal communication. Forms that involve all employees, from managers to front line workers.
In order to explain why a logistics company needs an internal communication tool, we are going to present a real business case in this article which is bound to inspire you.
Let’s consider the case of a family run logistics company which has grown and expanded its business to different geographical areas of the world. What started as a national transport company has become an international organisation with thousands of employees that have to respond to the demands of a constantly changing market.
The acceleration of the growth of electronic commerce and the generalisation of omnichannel distribution have placed this company into a critical situation. The first challenge that its management teams have had to face has been the renewal of its process technologies to streamline the coordination of its resources, both personnel and materials. But human resources are crucial in a logistics company and their coordination goes far beyond providing front line workers with a device that calculates the routes they should follow to optimise their hours. The big challenge of the new era is the management of field based employees and its impact on the culture of the business.
The greater the commitment to the company’s values, the greater the productivity
The first step is to have a platform which is capable of bringing together all of the relevant documentation that the company wants to share with employees in one single place. At the same time, this platform should serve as a bidirectional channel of communication, making the employee feel they are an important part of the company.
On this point, we must mention LumApps, a modern and practical intranet that gives employees access to the most relevant information and tools to carry out their work and
that encourages the culture of belonging to the organisation, strengthening their commitment to the company.
Logistics companies have a disadvantage since the majority of the workforce don’t have a fixed place of work in an office. For this reason, it is essential to establish as a priority that the internal communication tool chosen is accessible from any type of device.
One of the key things that organisations from the logistics sector should not to lose sight of is, therefore, giving a voice to field based employees through a collaboration tool that facilitates communication fluently and bidirectionally: from the employee to the different company departments, and from the company’s management towards last mile workers.
4 keys to achieving internal communication that positively impacts productivity
Being clear about the objectives to be reached, at Intelligence Partner, we establish 4 key points when it comes to adopting an internal communication solution for the distribution company:
1. Choose a platform with a short learning curve.
Logistics companies need a tool that facilitates real collaboration between all employees and departments, no matter where they are. If you want workers to engage, you need technology platforms that are easy to use for any type of profile. A tool which is simple to learn will be well received by everyone, thanks to which, it will encourage its use and will increase employee engagement with the company.
2. Integration with pre-existing systems is key.
When we are looking for an internal communication solution, sometimes we lose focus of the purpose at hand, which is none other than maintaining and nurturing the relationships between all of the teams of the company. That’s why it is important to have add-on tools, that can be integrated with all of the systems the company already has. Technological integration is key if we want to positively impact the company’s productivity.
3. Personalisation of communications.
An important part of improving employee engagement with the company they work for is
that they feel that the company recognises them. It is about conveying information to employees which is truly relevant to their work; because beyond launching notifications about acquisitions, signing of projects or appointments to the management of the company, the front line employee needs to feel that the company knows whether he/she needs a training course, if there has been an event in their geographical area that may affect their day-to-day work, etc.
4. Work applications at the click of a button.
Another of the keys that will ensure an internal communication tool aids employee productivity is that it facilitates access to all types of useful tools for the employee’s day-to-day work: chat to coordinate with colleagues and managers, integration with ‘clock in’ applications, etc.
The 9 advantages of LumApps
Now we will take a brief look at the main advantages if we choose LumApps to execute our internal communication plan in a logistics company.
- Full integration with Google Workspace (Gmail, Drive, Calendar, etc) as well as O365 (Microsoft Teams , OneDrive, SharePoint online, etc).
- Structured and personalised information for each user profile.
- 360º internal communication (downward, upward, transversal, directed, personal, etc.).
- Use of communities to collaborate in team projects and share content.
- Integration of business apps: easy and personalised access depending on the user permissions.
- Powerful user directory to find and contact work colleagues.
- Personalisation through an easy to use editor for a fast adjustment to the corporate identity.
- Simple management on a corporate level.
- SaaS solution based on Google Cloud Platform and Microsoft Azure.
At Intelligence Partner we choose LumApps as the best collaborative social intranet solution with integration to both Google Workspace and O365. Moreover, it has been recognised as the leader in its segment by Forrester in Q2 2020, for all users on the cloud, which collects all of the corporate information from social sources, working environments, apps belonging to its own company and Google Workspace or O365. All of this in one intuitive and easy to use portal. Users will have everything they need in one place: personalised content, business applications and Social Communities.
Why don’t you tell us your requirements and we’ll design a plan that fits your company?