Data has become the main asset of any company, in recent years the contact points between the company and customers have multiplied.
The origin of this data is both digital and physical: CRM, ERP, e-commerce, Google Analytics, social networks, loyalty cards, etc. But, it is still necessary to know how to group them, then analyze them and finally exploit them properly.
Kais Al-Momani, Middle East & Africa Partner Sales Manager at Google Cloud, Hussein Ebada, MEA Region Business Director at Intelligence Partner and Nacho Esteve, Solution Sales Specialist at Intelligence Partner, participate in a session prepared for General Managers, Commercial Directors, CMOs and, in general, professionals with responsibility in Management, Marketing and Sales areas.
They speak about the use of data for the development of marketing strategies and optimization of one of the most relevant sale channels for companies, e-commerce.
They focus the content of the webinar in the following three blocks:
- How to track and understand your website users: with the full potential of Google Analytics and joining information from other sources (SAP, CRM, second and third party data, etc.) you can know and improve the conversion funnel of your website.
- How to develop a predictive analytical model with Machine Learning and BigQuery techniques that allow you to predict customer behavior and classify them based on their probability of future purchase.
- How to exploit and visualize your data with Looker: a modern BI platform that allows you to integrate analysis into business processes with agility in the creation of analytical Data Discovery.
Welcome to the new era of Advanced Analytics Solutions, a new way to attract and retain customers.
|Google Cloud||Intelligence Partner||Intelligence Partner|
|Middle East & Africa
Partner Sales Manager
|MEA Region Business Director||Solution Sales Specialist|