Much of the world in which we live in can be expressed in data. However, this does not mean that all data are of the same type and, therefore, can be displayed in the same way. Tableau is a highly visual tool that seeks to make life easier through a more intuitive and descriptive way of understanding your company’s data, regardless of the type. This is why is features several types of business intelligence analysis systems.
On this occasion, we are going to look at three of these types of analyses – among all the options Tableau offers – and that respond to three basic concepts in order to understand how things are progressing and respond to queries: the time factor, geocoding, and social media:
Time series analysis
Handling time in data analysis is very important. Understanding what has happened in certain time periods, whether long or short, before and after, comparing them and doing all this quickly, easily and in a visual manner is key when dealing with data. How does Tableau contribute to this?
- Its drag & drop technology allows you to analyse trends over time and to move flexibly through time, drilling into dates from years to months, days, minutes and even seconds. Simply with one click and without the need to resort to the IT department.
- Analyse time by day of the week. Your company’s sales or activity can vary greatly from Sunday to Wednesday. Resort to this type of analysis to understand these aspects better.
- Compare growth over time. This allows you to analyse the launch of a new product after week two, for example, and compare it with the same period for other products launched on other occasions.
- Find trends and prepare forecasts. Using historical data, Tableau lets you to see patterns over time.
The importance of geographical data is undeniable in any analysis and analysing without maps does not make much sense. For this reason, Tableau invests much of its effort in developing intelligent maps to enable users to tell better narratives about their companies.
- Interactive maps with fields, such as country, state or region, postal code… without the need for latitude/longitude data.
- Customised geocoding. Perform a more complete geospatial and visual analysis, pre-establishing sales regions and mapping points of interest for your business. Let’s consider, for example, a courier company, which could analyse delays in deliveries by cities or even streets.
- Contextual information: Tableau makes it possible to add further data to your maps through integrated layers. Information on demographics, such as the age of the population or income levels, may be the answer to a key question.
Analysing social media
Now that companies have understood that the social media are here to stay and that you have to grant them the importance they deserve unless you want to be left behind, the analysis of these media has come to the forefront in marketing and communication departments. Tableau can help you:
- Create your own custom social media dashboards, containing the most important KPIs to measure your goals.
- In-depth analysis of Twitter data to help decision-making or to create interactive content.
- Facebook. Tableau enables you to analyse the behaviour of your consumers and set out, based on their needs, a successful content strategy.
- Reports on customers. In addition to brands, agencies can create interactive dashboards on which your customers can appreciate the good work done and find answers to any queries raised.
These are just some of the types of data analysis that can be performed with Tableau, an intuitive, powerful and visual tool that can help your business grow.
If you would like further information on Tableau’s potential for your company, please do not hesitate to contact us. At Intelligence Partner, we are experts in Business Intelligence solutions and we can provide advice on this solution and help you implement it.
More information: Tableau; Answer queries regarding your company with Tableau; Tableau 9.0; Contact Intelligence Partner.