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Google Trends is a helpful place to see what people are searching for around the world. You can keep up with hot searches in real time, or take a historical look at trends dating back to 2004. Trends can be really useful if you’re a business owner trying to understand what people are saying about your brand, if you’re a student researching a topic for sociology class, or if you’re simply trying to figure out when “doge” became a thing. But without doing your own exploration on the Trends website, it can be tough to find the interesting—and sometimes surprising—topics the world is searching for. Starting today, it’s easier to get just the right insights at just the right time with email notifications.

You can now “Subscribe” to any search topic, Hot Searches for any country, or any U.S. monthly Top Chart.

You can also subscribe to email notifications about search interest in any topic you’d like.

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